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Events
Driving Effective Data and Marketing Team Collaboration
What we will cover:
- Building customer profiles
- Creating segments from those profiles for particular use cases
- Designing marketing campaigns that leverage these segments to engage customers
- Who should own which parts of this flow?
Speakers
Elizabeth Press
Creator and Owner of D3M Labs
Matt Lewis
Solutions Partner Manager
Monika Vo
Head of Marketing at Lucent
Matt Mitchell
Data & Analytics Leader