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Events
GatsbyConf 2022: Kissing Google Analytics and GTM Goodbye
What we will cover:
- Learn how to drive better analytics with first party data
- Learn how to replace Google Analytics and Google Tag Manager to increase site performance
- In benchmarking tests, removing GA, GTM and their A/B testing script resulted in:
- 27% faster blocking
- 40% decrease in unused JS
- 39% improvement in JS execution
- 39% improvement in load time
Speakers
Eric Dodds
Head of Product Marketing